Counter the hidden risks of outsourcing
Financial institutions are increasingly outsourcing operations currently performed in-house. They will likely encounter a slew of risks, some of which become clear only when something goes badly wrong. Managers will have to mitigate these risks in order to reap the substantial benefits that outsourcing provides.
Well planned outsourcing gives companies the ability to leverage suppliers' scale, expertise, and systems; access suppliers' lower labor and even capital costs; provide higher quality and more stable processes; and to focus on their core business and competencies. Despite this advantages a recent Gartner Research survey found that 80% of outsourcing deals did not meet the targeted return on investment (ROI). What goes wrong before, during and after accomplishing the outsourcing process ?
Before starting any outsourcing process the financial service company need to rigourously analyze and plan the project. Outsourcing risks can be grouped into the following 4 main categories:
- Operational risks:
- Financial risks;
- Strategic risks;
- Hazards risks.
Research into both successes and failures has identified best practices that can help managers avoid pitfalls in planning and managing major outsourced activities and advance to strategic partner management. The key findings of outsourcing researches can be summarized as following: Successful outsourcing starts by asking the right questions, entails a substantial partner selection process, and continues with sophisticated governance arrangements. Successful outsourcers evidence a level of attention throughout the relationship that goes well beyond the usual procurement approach. An effective approach to outsourcing consists of 3 major phases:
The first phase involves deciding whether, what, and how to outsource. A full range of options, including in-house shared service solutions, should be assessed in light of economic costs and benefits, potential service levels, quantified risks, market capabilities, and competitive realities. We term this broad consideration "right-sourcing", since outsourcing is but one possible outcome. Companies sometimes ignore this phase when they are intent on rapid cost shedding and have been blinded by articles about miraculous offshore solutions. Yet their objectives may be unclear and even conflicting. Marketing and Finance functions, for example, have different views on which capabilities must be kept in-house to maintain control. The understanding of current costs, processes, and the potential for improvement may be so limited that the company cannot accurately estimate potential gains from outsourcing. Thus, an objective assessment of the starting position, major objectives, and possible solutions is an essential first step.
The second phase entails selecting the best partner, reaching a formal agreement, and planning for the transition. One funds manager we interviewed who outsourced back-office transaction processing told us this is the most important part of the whole approach. We recommend a structured process progressing from a Request for Information to a Request for Proposals and ultimately the crafting of a Service Level Agreement (SLA). The process works best when conducted by a cross-functional team. Projected outcomes should be modeled and compared across proposals and with the current situation. This should include value (defined as sales increases, customer satisfaction, up-time of critical activities, or key quality aspects) as well as costs. You should review processes with potential providers, jointly revise them, and establish performance indicators and incentives,
linked to exceeding service goals (such as percentage of questions answered on the first call) or savings targets (for example, 50-50 sharing of the first year's gains) in order to align the interests of both parties. Penalties tend not to be useful here. One manager at a financial services company told us, "If it ever came to the fine print, we knew the relationship was over." Review the insurable risks and expand coverage as needed. Finally, negotiate the deal and prepare specific transition plans. The transition from in-house to outsourced services, or from one provider to another, may be the toughest part of the relationship and deserves extensive planning and preparation.
The third phase involves deepening the relationship structure and measurements to ensure strong performance over time. Many companies don't anticipate the complexities of managing large outsourced relationships. If services are outsourced on an ad hoc basis, responsibility diffuses throughout the organization. The solution is formal partner management that includes monthly or quarterly customer/supplier meetings to ensure prompt resolution of problems and ongoing check-ups on business objectives. Senior executives from client and provider organizations must meet regularly to build trust and ensure prompt issue resolution. Partner management teams should include multifunctional and cross-business unit members to properly govern complex outsourced relationships.
Annual check-ups serve to evaluate major service suppliers from a strategic perspective. As part of the check-up, ask: How are needs changing? What is the trend in vendor performance? Are there new opportunities available in the marketplace? The answer may be a move to renegotiate or seek a new partner, or to change strategy by outsourcing more activities or bringing back certain functions in-house.
Throughout this 3 step process, adherence to a handful of best practices will improve the odds of success:
- Make a "right-sourcing" decision based on strategic goals, not just tactical urgency. Use an enterprise-wide assessment of cost- and productivity enhancing options;
- Invest in a robust selection process. It's not easy to switch vendors later, so careful consideration, interviews with other clients, detailed modeling, multi-level contacts, and due diligence investigations are worth the effort;
- Retain domain knowledge. Keep critical strategic know-how inside the organization so that vendors don't become competitors and the company remains in control of strategy;
- In case of regulated FS entities outsourcing arrangements should not impair the regulator's ability to exercise its regulatory responsibilities such as proper supervision of their outsourced activities. The management (BoD) of the FS company remain the ultimate responsible of the outsourced activites;
- Ensure that in case of sensitive client data and/or personal data transfer and treatment, the NON-EU service provider has appropriate security measures in place to comply with the european data protection Directive (95/46/EC);
- Communicate fully with current employees. They must shift from an initial position of fear or anxiety to one of positive collaboration in transferring knowledge to the vendor;
- Build joint company-vendor teams. Joint transition efforts help to fine-tune and introduce new processes. Training and site visits should flow in both directions;
- Define appropriate performance measures. Key performance indicators should address service delivery quality and total costs;
- Provide the right incentives. Baseline and stretch targets for provider payment should directly link to service levels, and supplier staff bonuses at every level should align with contract incentives;
- Assess insurance coverage. Determine possible gaps by thoroughly reviewing all relevant policies, adding needed coverage, and seeking suitable provider liability;
- Design a contingency and exit strategy. Prepare to survive in case of business disruption or contract termination, when operations might need to be transferred to another vendor or brought back in-house.
Conclusion:
Strategic financial services outsourcing can add value through direction setting, intelligent analysis, committed management, measurement, and appropriate risk transfer. To realize the benefits, FS companies must anticipate and address the many risks involved in outsourcing. Developing and following a robust framework for outsourcing decisions, partner selection, and partner management provides the best assurance that outsourcing will be rewarding to both outsourcing companies and their partners/vendors/providers.